Happy Wednesday! I hope you guys are having a good week so far. I mentioned in my inaugural post that I’ll be posting a variety helpful resources and insights each week. They’ll range from book recommendations to cool tools I use, all with a focus on building your platform.
Here’s what’s on my mind today:
1. Jab, Jab, Jab, Right Hook: I’m loving this book by Gary Vaynerchuk. Gary is an amazing social media marketer and wrote this book about how to tell your story in a very noisy online world. The book is worth every penny as it goes through the good (and embarrassingly bad) examples of how to use social media tools effectively on each platform. He hilariously dissects what big brands do wrong and gives you his take on how to best modify your message per social channel.